Brian Moore is truly an inspiration. Not because of his abilities or his title; but because he is a testament that when one door closes, another one opens. After being laid off in 2008 Brian was able to recover due to his perseverance, positivity, and skill and land a new job. That was definitely an understatement. We'll try again. Brian landed the biggest job of his career, Creative Director for Bose. During his time with Bose Brian has been a pivotal part of launching very successful campaigns for the company from first 50 Years at Bose documentary to various dynamic product launches. We are truly honored to have spoken with Brian and we hope you aspiring CDs take his advice to heart.
Tell us about your job as a Creative Director and the path that brought you there?
As a CD for Bose, I work with an amazing group of art directors, writers, designers and UX folks on a variety of projects that highlight the features, benefits of our audio products and the emotional connections people have with them. I work closely with teams that create assets for product launches as well as digital teams that create the experience for Bose.com. I started out as a graphic designer for a newspaper and quickly moved into web design. I have worked in advertising with a focus digital experiences and engagements for over 20 years. I have been lucky to have some amazing creative directors and mentors that have continually pushed me.
What was a pivotal moment for your career?
Being laid off in 2008 with the economic downturn. It wasn’t a shock, but not something anyone is really prepared for. I took some time off, reevaluated where I was, finished graduate school and a year later stepped into a better position with a different perspective on work and life. Working in advertising and marketing, you should expect to be laid off at least once in your career. How you handle it and what you do next is more important.
What has been your favorite set to work on? Why?
I spent a week in Los Angles on a product shoot where over the course of the project we had filmed a BMX track with crazy stunts, a club night with over 200 extras, and a house party with a live band and 100 guests. We were merely orchestrating the moments and capturing the stories that happened and not being overly directive. It felt very natural and real. It never felt like work.
What is one of your proudest moments in your career?
I was part of an amazing team of people who helped create a documentary about the first 50 years of Bose. We worked with academy-award winning director, Morgan Neville to uncover and illustrate the story of Dr Bose and the company he created with the help of many passionate and devoted employees. It was the largest creative project that I have been a part of. My background is in design, journalism and digital storytelling. This project allowed me to merge own personal interests and tap into my passions for Bose as a brand.
What are some other things you enjoy when you aren’t working?
I try to balance the "never not working" mentality that seems to be so pervasive in our culture and industry. It is hard to step away as we are all so tied to our devices. When I am not working, I disconnect from them to be present with friends, family and my husband. We are trying to build up our backyard shade garden and keep attempting to make the perfect home-brew IPA. Making beer is fun, but there are so many good breweries out there it’s hard to create something better.
What is your favorite part about being on set?
If you have spent the time appropriately preparing for the shoot, time on set can then be focused on executing what you need, going where the unknown moments take you and problem-solving the issues that you can’t predict. My role is to create an environment where my creative team, photographer/DP, crew and talent can do their best work and stay focused. That is my favorite part because I get to interact with every aspect of the company from PA to director.
What does #createmoments mean to you?
#createmoments means capturing that energy and excitement of the shoot. Moments that feel so authentic and believable that the viewer understands the universal emotion being conveyed. Not easy to do. On a recent shoot we captured over 22,000 shots in 4 days. We edited it down to 150 great images that we selected. Within that pool there are a few that really stand out and capture the energy of the shoot.
What is one thing your fans may not know about you?
I didn’t know I had fans. I am scared of cats.
What advice can you provide for future Creative Directors?
Make a decision. It seems obvious, but not giving clear direction to your creative teams creates chaos. As a CD you will never make the right call 100% of the time, but is better to make the best call you can with the info you have instead of no call at all. If I had to add one other piece of advice, it would be to support your teams as if you work for them. Because you do.