MEET PHOTOGRAPHER: KEITH BERSON / by Sandra Mere

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If you were to look up Keith Berson  in a dictionary, I'm positive the definition would say: "[KEE-th BURR-SUHN] crazy talented with the lens, awesome dad and husband. Cares about animals. Synonymous with perfect". Since 2005 Keith has managed to keep growing and improving on his craft by working with music, beauty, lifestyle and so much more. His unique ability to collaborate and shoot within many different genres is what makes his style unique and his "hustle" is what has made him successful. We're lucky to have had the chance to pick his brain a little and get some valuable advice for up and coming photographers. So without much further ado, meet Keith. 

Tell us about your art and how you got involved with photography.

I started shooting at summer camp before Junior High. Once I got that heavy 35mm film camera in my hand I was hooked.

What was a pivotal moment for your photography career?

One of the most pivotal moments in my career must have been when I moved in to a live/work loft, converted it to a studio, and started shooting for myself. I created the types of images I wanted to be hired to shoot, and built a strong portfolio.

What has been your favorite set to work on? Why?  

I recently had the pleasure of having The Pimps of Joytime in the studio for a shoot. I love the challenge of photographing musicians, and trying to create a visual representation of their music. This shoot was a great collaboration, and came out great!

What is one of yo ur proudest moments in your career?

I was very proud when a photographer I use to assist for texted me a photo of one of my images on a billboard in the Southwest Terminal of LAX. 

What are some other things you enjoy when you aren’t shooting?

I love spending time with my wife Rachel and daughter Lily who just turned a year old, and we all love music! We've already attended 3 music festivals together. 

What is your favorite part about being on set?

My favorite part about being on set is the creative collaboration. A great photo is always the result of a cohesive team working together.

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What does #createmoments mean to you?

To me, the meaning of #createmoments stems once again from my love of music. When photographing a musician, you're creating a visual moment to capture the essence of the music they create. It means using the sense of sight to stimulate all your other senses and evoke emotion.

What is one thing your fans may not know about you?

I've been a vegetarian for 17 years and I love to cook. I believe all creatures on this planet deserve to be treated in humane and ethical ways. 

What advice can you provide for future photographers?

Hustle. Being your own boss means always demanding more from yourself than anyone else. Surround yourself with a team that has good energy, and brings out the best in you because you bring out the best in them. 

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Check out Keith in Action:

KEITH BERSON