Client Testimonials
SimpliSafe

Unleashing the Hustle for Adidas
When London-based agency Zoundustries and production agency Production Factory called us for an ambitious Adidas campaign in Texas, we knew it was going to be an epic ride. They brought the star power celebrity rock climber Sasha DiGiulian and renowned trail runner Cal Calamia and they needed Plaid Pony’s local muscle and production expertise to make it happen.









Texas threw us a major curveball, handing us one of the most brutally cold winter days the state had seen in years.
Instead of calling a weather day, the Pony crew bundled up, loaded the gear, and leaned into the challenge. To get to the cliff face, we braved a grueling 30-minute hike through rugged terrain, hauling heavy camera equipment and specialized safety rigging into the elements.
Once on site, the energy was electric. Cal Calamia crushed the frozen trails with unstoppable momentum, while Sasha DiGiulian scaled a notoriously difficult rock face in the biting cold. Our team pushed through the elements to keep the athletes safe and the cameras rolling.
Working alongside Zoundustries and Production Factory, we conquered the conditions and captured absolutely awesome, raw images that perfectly embodied the sweat-and-grit spirit of Adidas. When the terrain is tough and the conditions are tougher, that’s exactly when the real Pony Power shines!
CREDITS:
Client: Adidas
Photographer: Oli Hillyer-Riley
DP: Thomas Wooton
Agency: Zoundustries
Production Partner: Production Factory







