Award-Winning Collaboration with SimpliSafe

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We’re thrilled to share that the SimpliSafe Outdoor Monitoring Product Video has been recognized with three Telly Awards:

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For this project, we worked closely with SimpliSafe from the outset. We pitched several directors, developed detailed treatments, and held numerous creative calls to ensure we found the right fit for the first commercial. Ultimately, we chose to shoot with director Christian Kozowyk in Austin, Texas. After an extensive location search, we secured the perfect house—one that not only showcased key SimpliSafe features but also provided the aesthetic qualities essential to the campaign’s vision.

We casted talent and assembled a killer crew to bring the magic to life. Crafting the perfect shooting schedule was critical, as we needed both day and night coverage to capture key scripted moments—including a break-in scene, the family arriving home, dog walking, the mailman’s arrival, and more. We also built out a SimpliSafe headquarters at an office location to represent the emergency personnel who handle security alerts.

Post-production took place in Boston, where we collaborated closely with the post producer to color correct and finish both commercial spots. We’re incredibly proud of the collaboration, teamwork, and dedication from everyone involved. Overall, it was an amazing project—and a true testament to what can be achieved through thoughtful planning and creative partnership.

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About the Project

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The Pony Story

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Credits

Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."

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