About the Project

Unleashing the Hustle for Adidas

When London-based agency Zoundustries and production agency Production Factory called us for an ambitious Adidas campaign in Texas, we knew it was going to be an epic ride. They brought the star power celebrity rock climber Sasha DiGiulian and renowned trail runner Cal Calamia and they needed Plaid Pony’s local muscle and production expertise to make it happen.

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The Pony Story

The Pony Story

Texas threw us a major curveball, handing us one of the most brutally cold winter days the state had seen in years.

Instead of calling a weather day, the Pony crew bundled up, loaded the gear, and leaned into the challenge. To get to the cliff face, we braved a grueling 30-minute hike through rugged terrain, hauling heavy camera equipment and specialized safety rigging into the elements.

Once on site, the energy was electric. Cal Calamia crushed the frozen trails with unstoppable momentum, while Sasha DiGiulian scaled a notoriously difficult rock face in the biting cold. Our team pushed through the elements to keep the athletes safe and the cameras rolling.

Working alongside Zoundustries and Production Factory, we conquered the conditions and captured absolutely awesome, raw images that perfectly embodied the sweat-and-grit spirit of Adidas. When the terrain is tough and the conditions are tougher, that’s exactly when the real Pony Power shines!

CREDITS:

Client: Adidas

Photographer: Oli Hillyer-Riley 

DP: Thomas Wooton 

Agency: Zoundustries 

Production Partner: Production Factory

About the Project

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Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."
Guy Spangenberg
Spangenberg Photography
“Stacy and the crew from Plaid Pony played a pivotal role in my recent filming production in and around Austin. The team made the production flow seamlessly and I highly recommend their services. You won’t be disappointed!”

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