About the Project

It takes serious horsepower to bring a campaign like this to life. When Mathieu Young from Art Department brought Plaid Pony on to execute an incredible Dell campaign in Austin, Texas, the ponies showed up ready to run.

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The Pony Story

The Pony Story

Over the course of a full week, we moved at full stride across the city, shooting in airports, city streets, office buildings, factories, and countless other locations in and around Austin. One of our base camps even lived inside the baggage claim at Austin International Airport, giving us rare access to the guts of the airport and allowing us to shoot throughout terminals and gates. Watching that scale of production come together inside a working airport was nothing short of amazing.

Plaid Pony pulled together the strongest crews in the city, all working in sync to support Mathieu’s vision for Dell. Every department brought the energy, precision, and flexibility needed to keep a complex production moving smoothly from location to location.

In the end, the images are stellar.
Delivered on timeunder budget, and powered by the very best pony spirit.

Big vision. Big movement. Even bigger horsepower.

CREDITS:

• Client: Dell

• Photo Agency: Art Department

• Photographer: Mathieu Young

About the Project

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Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."
Guy Spangenberg
Spangenberg Photography
“Stacy and the crew from Plaid Pony played a pivotal role in my recent filming production in and around Austin. The team made the production flow seamlessly and I highly recommend their services. You won’t be disappointed!”

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