When Keurig launched its new line of commercial-grade professional coffee machines, the brand approached Plaid Pony to bring their vision to life. The goal was to create a vibrant, high-end library of motion and still assets that showcased these machines in the perfect workspace environments. This required a fast-paced, five-day shoot spanning a diverse mix of Austin’s best locations, moving seamlessly from sleek corporate offices and trendy coffee shops to bustling gas stations.

However, these weren't your average countertop coffee makers. We were dealing with massive industrial machinery shipped in on heavy pallets, and to make the creative look authentic, every single machine had to be fully plumbed and hooked up to live water lines on set so they could function properly for the camera. Balancing high-end locations with heavy machinery and live water meant there was absolutely zero room for error, requiring a flawless production strategy behind the scenes.

Stacy and the production team immediately took on the heavy logistical lifting to protect the creative. The team managed complex shipping, receiving, and precise distribution of the massive cargo across multiple locations, adhering to a tight daily schedule. To give Keurig and our location partners total peace of mind, we secured comprehensive umbrella insurance tailored to each venue, while coordinating the plumbing setups so the coffee was flowing perfectly the moment the director called action.

By the end of the week, the team at Keurig was beyond impressed by the crew's professionalism, organization, and grit. Across five intense days of switching between corporate boardrooms and fast-paced retail spaces, we kept the timeline seamless and the budget exactly on track. The final delivery was a stunning, premium suite of motion and stills that perfectly captured the modern, elevated spirit of Keurig Professional, proving once again that no matter how complex the puzzle, the Ponies deliver.

The Ponies run on premium creative and plenty of caffeine!