About the Project

With a client like Re-Edition and talent like Madonna, we knew success could only be achieved with intense, stylish visuals. We created an impactful portfolio of photos by matching the legendary look of Madonna, while still matching the branding of Re-Edition.

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The Pony Story

The Pony Story

At PlaidPony Productions, every project begins with a story…

Plaid Pony Productions was honored to produce a magazine project with Madonna in Dallas, TX while she was on tour, a rare opportunity, as Madonna seldom agrees to magazine shoots. The project was for RE-EDITION, featuring 40 pages of exclusive content photographed by the acclaimed Ricardo Gomes and joined for the first time by actor Alberto Guerra.

Madonna was deeply involved in the creative direction, collaborating with her team to shape the images. The shoot took place between dates of The Celebration Tour, capturing her vision across multiple locations in an incredible Dallas mansion through IA Agency. Despite wrapping at 3am, the team captured a variety of looks, settings, and shots that made the campaign truly spectacular.

Madonna graces the full cover and an exclusive 40-page feature in issue 21 of the high-end UK fashion magazine RE-EDITIONSpring/Summer, which was released in limited quantities with 12 different covers. One specific cover features Madonna, offering unique fashion and cultural content that makes it a must-have for collectors and fashion enthusiasts.

As Executive Producer, Stacy Scarsella worked tirelessly with Madonna's tour manager and team, ensuring every rider request was met, schedules were aligned, and all details of the massive shoot were flawlessly executed.

For the Ponies, it was an unforgettable experience, and the results speak for themselves. The campaign reached audiences globally and highlighted Plaid Pony’s ability to orchestrate high-level celebrity production with precision, creativity, and heart.

CREDITS:

• Madonna covers Re-Edition Magazine Spring/Summer 2024, photographed by Ricardo Gomes
• Hair @andylecompte
• Make-up @miyakemakeup• Manicurist @naominailsnyc
• Digital Tech: @chrisdirkercreative
• Retouch: @dust_bunny_co
• Set Designer: @piliweeber
• Tailor: @samuelososki• Production: Plaid Pony Productions @plaidponyprod
• Producer: @stacyscarsella

About the Project

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Credits

Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."
Guy Spangenberg
Spangenberg Photography
“Stacy and the crew from Plaid Pony played a pivotal role in my recent filming production in and around Austin. The team made the production flow seamlessly and I highly recommend their services. You won’t be disappointed!”

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