When Republic Records and Art Department LA approached Plaid Pony to produce the campaign for Miranda Lambert’s new album Postcards from Texas, we knew this project called for something as authentic and expansive as the music itself. After collaborating with Miranda’s team and photographer James Macari, we scouted and secured the perfect location: Montesino Ranch in Wimberley, TX, a backdrop that brought the creative vision to life.

From there, Plaid Pony managed every detail of production: locations, crew, logistics, and execution. Working hand-in-hand with BIG LOUD, Shopkeeper Management, and Miranda’s team, we pulled together wardrobe, glam, and props into a seamless creative flow. Prop stylist Mack Closmore added striking, imaginative touches that transformed concepts into unforgettable visuals.

To deliver at the highest level, we partnered with an outstanding roster of vendors and agencies, including Seaminx, Beauty Exchange, Maximize Beauty, Spice & Thyme Catering, Texas Grip Studios, and Milk Studios.

From first concept to final frame, Plaid Pony produced a campaign that not only celebrated Miranda Lambert’s artistry but also captured the unmistakable spirit of Texas—creating imagery and content that feel both iconic and timeless.

Agency: Art Department LA

Client: Republic Records & Miranda Lambert

Photographer: James Macari w/ Art Dept LA

Location: Wimberly, TX

About the Project

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The Pony Story

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Credits

Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."
Guy Spangenberg
Spangenberg Photography
“Stacy and the crew from Plaid Pony played a pivotal role in my recent filming production in and around Austin. The team made the production flow seamlessly and I highly recommend their services. You won’t be disappointed!”

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