About the Project

We helped Bose advertise the durable uniquely outdoorsy earbuds by pushing the limits of what an outdoor photoshoot could be. By embracing and, at times, braving the elements of a Vancouver forest, we proved to our client's audience that this product performed under even the most intense conditions.

CREDITS:

Client: BOSE

Photographer: Mathieu Young

Director / DP: Justin Schaefers

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The Pony Story

The Pony Story

Bose approached us with a wild, high-stakes brief. They were launching a brand-new waterproof tech product and needed a creative location shoot that leaned heavily into the elements.

The dream? A massive stadium backdrop, heavy rain, snow, mountains, camping, you name it! The reality? Creating artificial rain is incredibly expensive, snow is seasonal, shooting in world-class stadiums involves mountains of red tape, and the budget was tight. We needed to push the creative boundaries without breaking the bank. Stacy Scarsella, our executive producer, looked at the brief and immediately knew how to turn a logistical storm into a production win. Instead of renting expensive rain and snow machines on a Hollywood backlot, she suggested Vancouver, Canada. Stacy’s strategy was brilliant: head somewhere where the unpredictable weather worked for us, capturing authentic, heavy rain, and blizzards naturally while unlocking massive international savings. We handled absolutely every logistical headache from the ground up, navigating complex international insurance, workers' comp, legal contracts, and securing crucial work visas for the core crew. Stacy partnered with top-tier Canadian talent, providing valuable jobs to local crew members who knew the terrain inside and out. We even hiked for over an hour in snowshoes to reach the permit spot to shoot the snow scenes! Managing this shoot was a masterclass in synchronization. We were balancing a multi-threat production, shooting high-end photography, motion graphics, and drone footage simultaneously.

Our team had to precisely time the natural downpours while seamlessly coordinating with stadium operators and lighting technicians to make sure every drop of water caught the light perfectly. It was a high-pressure environment where every second counted, but the pieces came together beautifully without sacrificing a single line item on the budget. This international ride wasn’t just a shoot… it was a reminder that with teamwork, flawless logistics, and a little rain-splattered grit, you can deliver heavy-hitting creative without the heavy price tag.

The result was exactly what Bose asked for…stunning visuals that showcased their new technology against a legendary backdrop. The Ponies pulled it off again, internationally!

Watch out, world…the Ponies are global!

About the Project

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Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."
Guy Spangenberg
Spangenberg Photography
“Stacy and the crew from Plaid Pony played a pivotal role in my recent filming production in and around Austin. The team made the production flow seamlessly and I highly recommend their services. You won’t be disappointed!”

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